Empowerment of Micro, Small and Medium Enterprises (MSMEs) through Digital Marketing during New Normal

Authors

  • Naila Fauza Fakultas Keguruan dan Ilmu Pendidikan, Universitas Riau
  • Erningsih Erningsih Fakultas Ekonomi dan Bisnis, Universitas Riau
  • Melisa Carolina Fakultas Ekonomi dan Bisnis, Universitas Riau
  • Duta Wira Abhyasa Oeli Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Riau
  • Elsa Martha Murni Fakultas Sosial dan Ilmu Politik, Universitas Riau
  • Gratchia Saragih Fakultas Sosial dan Ilmu Politik, Universitas Riau
  • Kevin Marcelino Harianja Fakultas Pertanian, Universitas Riau
  • Nadia Adam Sulistiowati Fakultas Keguruan dan Ilmu Pendidikan, Universitas Riau
  • Silvia Widya Wati Fakultas Keguruan dan Ilmu Pendidikan, Universitas Riau
  • Naufal Nata Prawira Fakultas Hukum, Universitas Riau
  • Chiara Utami Sandra Fakultas Ekonomi dan Bisnis, Universitas Riau

DOI:

https://doi.org/10.31258/cers.2.3.115-122

Keywords:

Empowerment, Micro, Small and Medium Enterprises (MSMEs), Covid19

Abstract

The world is being hit by a covid-19 pandemic, including Indonesia. To break the chain of spreading of the virus, The government ask everypeople to stay at home. This situation has an impact on economic instability and affected to Micro, Small and Medium Enterprises (MSMEs). The purpose of this community service activity is to increase understanding, skills and added value in marketing products of Micro, Small and Medium Enterprises (MSMEs) affected by the Covid19. Community service activity is a qualitative approach. The method used is interviews and observations in the culinary business sector. The object of this research is MSMEs Dapur 12 Berseri, located in Sungai Pelunggut Village, Sagulung District, Batam City. The study describes some of the obstacles experienced by MSMEs Dapur 12 Berseri is the product marketing process. So, the empowerment most needed by MSMEs is the empowerment of online products marketing through the digital marketplace platform. The result of this community service activity is increase of understanding and the income earned by partners.

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Published

23-05-2022

How to Cite

Fauza, N., Erningsih, E., Carolina, M., Wira Abhyasa Oeli, D., Martha Murni, E., Saragih, G., Harianja, K. M., Adam Sulistiowati, N., Wati, S. W. ., Prawira, N. N., & Sandra, C. U. (2022). Empowerment of Micro, Small and Medium Enterprises (MSMEs) through Digital Marketing during New Normal. Journal of Community Engagement Research for Sustainability, 2(3), 115–122. https://doi.org/10.31258/cers.2.3.115-122

Issue

Vol. 2 No. 3 (2022): Mei

Section

Articles

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Copyright (c) 2022 Naila Fauza, Erningsih Erningsih, Melisa Carolina, Duta Wira Abhyasa Oeli, Elsa Martha Murni, Gratchia Saragih, Kevin Marcelino Harianja, Nadia Adam Sulistiowati, Silvia Widya Wati, Naufal Nata Prawira, Chiara Utami Sandra

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