The Utilization of Digital Content in Efforts to Increase Tourism Promotion in the Era 5.0 Society
DOI:
https://doi.org/10.31258/cers.2.6.335-339Keywords:
Technology, digital content, Promotion, tourism, 5.0 societyAbstract
Technology developments are the main foundation in changing life in this digital era. The widespread use of technology is clear evidence that humans and technology cannot live separately. 5.0 society is the concept that technology will coexist with humans to improve a good quality of life. Tourism is one sector that can benefit from the 5.0 era of society. Through digital content, people can find tourist objects they want to visit by searching various digital media or what is often called social media. This research uses a conceptual review to review the use of digital content as an effort to increase tourism promotion in the era of 5.0 society.
References
Arofah, A. dan Achsa A. (2022). Analisis Penggunaan Digital Marketing Sebagai Upaya Pemulihan Pariwisata Di Era New Normal (Studi Kasus Pada Taman Kyai Langgeng Magelang). JAMBURA: Vol 5. No 1. 2022.
Ayu, I. E., Zulkarnaen, Fitriyanto, S. (2022). Budaya Digital Dalam Transformasi Digital Menghadapi Era Society 5.0. e-journallppmunsa.ac.id, Volume 5 Issue 1 Juni 2022.
Bimantoro, A., Pramesti, W. A., BaktI S. W., Samudra M. A., Amrozi, Y. (2021). Paradoks Etika Pemanfaatan Teknologi Informasi di Era 5.0. Jurnal Teknologi Informasi, Vol 7 No 1 Juni 2021.
Faruqi, A. (2019). “Future Service in Industry 5.0.” Jurnal Sistem Cerdas 2 (1): 67–79. https://doi.org/10.37396/jsc.v2i1.21.
Fukuyama, M. (2018). Society 5.0: Aiming for a New Human-centered Society. Japan SPOTLIGHT, 27(August), 47-50.
Husna, J. (2019). Peran Pustakawan Sebagai Kreator Konten Digital. ANUVA : Volume 3 (2): 173-184, 2019.
Lies, Jan. 2019. “Marketing Intelligence and Big Data: Digital Marketing Techniques on Their Way to Becoming Social Engineering Techniques in Marketing.” International Journal of Interactive Multimedia and Artificial Intelligence 5 (5): 134.
Lustono, Cahyani, F.L. (2019). Pengaruh Media Promosi Digital Atau Online Dan Viral Marketing Terhadap Kepitusan Pembelian Pada Belanjadolo Online Shop Di Kecamatan Banjarnegara. Jurnal Medikonis Stie Tamansiswa Banjarnegara : Vol 20 Januari 2020.
Marzali, A. (2016). Menulis Kajian Literatur. Jurnal Etnosia. Vol. 01. No. 02. Desember 2016.
Murhum, N.N., Durachman, Y., Fetrina, E. (2022). Pengukuran Penerimaan Pengguna Pada Aplikasi Kesehatan Halodoc Menggunakan Model Unified Theory Of Acceptance And Use Of Technology 2. Jurnal SNATI (ISSN 2807-5935). Volume 1. Nomor 2. 2022.
Perkasa, M., Hafiz, A., Atep, M., Wisatawan, S. W., Sumber, A., & Manfaat, P. K. (2017). Branding Kota New York Paling Populer di Instagram. Marketing.Co.Id, 1–9. Retrieved from https://marketeers.com/city-brandingsukses-kota-new-york-paling-populer-diinstagram/
Ramli, T.S, Ramli, A.M, Adolf, H., Damian, E., and Pala, M.R.A. (2020). “Over-The-Top Media in Digital Economy and Society 5.0.” Journal of Telecommunications and the Digital Economy 9 (3): 60–67.
Retnasary, M., Setiawati, S.D., Fitriati, D., Anggara, R. (2019). Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata. Jurnal Kajian Pariwisata. Volume 1 No 1 September 2019 E-ISSN: 2686-2522.
Rodrigo L., Palacios M., Ortiz-Marcos I. (2019). Digital Social Innovation: analysis of the conceptualization process and definition proposal. Dirección y Organización : 67 (2019) 59-66.
Schwab, K. (2016). The Fourth Industrial Revolution: what it means and how to respond. World Economic Forum.
Sugiono, S. (2020). Industri Konten Digital dalam Perspektif Society 5.0 Digital Content Industry in Society 5.0 Perspective. Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi), Vol. 22 No. 2, Desember 2020: 175 – 191.
Widiastuti. (2020). “Ethnomethodology Study of Digitalized Social Communication Apprehension among Basmala Youth Community.” Ikatan Sarjana Komunikasi Indonesia 5 (1): 42–51.
Yanti, D. (2020). Pengaruh Digital Marketing Terhadap Peningkatan Kunjungan Wisata Di Danau Toba. Khasanah Ilmu : Jurnal Pariwisata Dan Budaya. Volume 11 Nomor 1, Meret 2020 ISSN : 2087-0086.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Destri Yaldi, Yoan Mareta
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) retain the copyright of articles published in this journal, with first publication rights granted to Riau Journal of Empowerment. All journal content is licenced under Creative Commons Attribution 4.0 International License. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
