Digital Marketing Strategy as the Development of “Onspot” Functional Beverage Business in Pekanbaru City

Authors

  • Jum'atri Yusri Fakultas Pertanian, Universitas Riau
  • Evi Rossi Fakultas Pertanian, Universitas Riau
  • Angga Pramana Fakultas Pertanian, Universitas Riau
  • Yelmira Zalfiatri Fakultas Pertanian, Universitas Riau
  • Ramayuni Ramayuni Fakultas Pertanian, Universitas Riau
  • Rusli Rustam Fakultas Pertanian, Universitas Riau

DOI:

https://doi.org/10.31258/cers.1.2.98-105

Keywords:

Business Development, Digital Marketing, Yogurt, Kefir

Abstract

ONSPOT is a business owned by students of the Department of Agricultural Product Technology, Faculty of Agriculture, Riau University. This business is engaged in the contemporary beverage with the main ingredients of functional food yogurt and kefir. ONSPOT's business development received funding for activities through the University Student Entrepreneur Competition (KMP) activity in 2020 for the business development category. It is believed that this business prospect is quite promising in the future considering that ONSPOT products carry contemporary beverage products containing good bacteria that have an impact on health and have a good taste. However, the great potential that ONSPOT has to develop its products is not followed by an optimal marketing and branding process, where the marketing process is still carried out through communication from one person to another and through Instagram. The branding process is still constrained by minimal information. This causes the limitations of ONSPOT to be widely known by the public. Entrepreneurship development service activities by conducting training on ONSPOT website management and optimizing ONSPOT social media, so that ONSPOT appeals are increasingly recognized by the public

References

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Published

26-09-2021

How to Cite

Yusri, J., Rossi, E., Pramana, A., Zalfiatri, Y., Ramayuni, R., & Rustam, R. (2021). Digital Marketing Strategy as the Development of “Onspot” Functional Beverage Business in Pekanbaru City. Journal of Community Engagement Research for Sustainability, 1(2), 98–105. https://doi.org/10.31258/cers.1.2.98-105

Issue

Vol. 1 No. 2 (2021): September

Section

Articles

License

Copyright (c) 2021 Jum'atri Yusri, Evi Rossi, Yelmira Zalfiatri, Ramayuni, Rusli Rustam

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author(s) retain the copyright of articles published in this journal, with first publication rights granted to Riau Journal of Empowerment. All journal content is licenced under Creative Commons Attribution 4.0 International License. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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