Developing Creative Economy of Mustofa Potato Chips MSMEs in Air Dingin Ward, Pekanbaru City
Keywords:
Digital marketing, MSMEs, technology, platform, Mustofa Potato ChipsAbstract
Indonesia has an excellent opportunity to increase national economic growth by developing a creative economy. As one of the new alternatives to drive the national economy, the creative economy sector supports the creation of added value to domestic products and the developing creative services that can support Indonesia's economic growth. The use of online media is the right choice for entrepreneurs to develop the business they run. The public already knows many MSMEs, however, only among the owners and known by word of mouth. Data collection methods used are observation, interviews, and documentation. Researchers used objects for this research from the owners of SMEs themselves. Various ways of coaching MSME owners by implementing several strategies: digitally marketing products, creating packaging logos for MSMEs, and finally registering a business in OSS and creating a Business Identification Number.
References
Aysa, I. R. (2020). Strategi Pengembangan Ekonomi Kreatif di Era Digital; Studi Kasus Zydnaa Edukasi Jombang. Jurnal At Tamwil, 2(2), 121–138.
Hidayat, N. (2019). Model Kuliah Kerja Nyata (KKN) Integratif Interkonektif Berbasis pada Pengembangan Masyarakat yang Produktif Inovatif dan Kreatif. Panangkaran: Jurnal Penelitian Agama Dan Masyarakat, 2(2), 219–238. https://doi.org/10.14421/panangkaran.2018.0202-03
Nasrul, B., Kornita, S. E., Chairul, C., Mahatma, R., Firmanda, H., Meiwanda, G., Agrina, A., Zahtamal, Z., Tampubolon, D., Febrialismanto, F., Lesmana, I., Daqiqil, I., & Kurniadi, R. (2021). Application of Performance-based Real Work Lecture Implementation (Kukerta) Models with Adaptive Programs in the New Normal Period. Journal of Community Engagement Research for Sustainability, 1(1), 1–10. https://doi.org/10.31258/cers.1.1.1-10
Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53.
Solihin, D., Ahyani, A., Karolina, K., Pricilla, L., & Octaviani, I. S. (2021). Pelatihan Pemasaran Online Berbasis Digital Untuk Meningkatkan Penjualan Bisnis Online Pada UMKM Di Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang. Dedikasi PKM, 2(3), 307-311.
Sunardi, N., AM, E. N., Sarwani, S., Lesmana, R., & Hasbiayah, W. (2021). Peran Digital Marketing dan Manajemen Keuangan dalam Upaya Peningkatan Pendapatan UMKM yang Berdampak Pada Kesejahteraan Masyarakat di Tengah Pandemi COVID-19. Jurnal Abdi Masyarakat Humanis, 2(2).
Susilo, Y., Wijayanti, E., & Santoso, S. (2021). Penerapan Teknologi Digital Pada Ekonomi Kreatif Pada Bisnis Minuman Boba. Jurnal Ekonomi Manajemen Sistem Informasi, 2(4), 457–468. https://doi.org/10.31933/jemsi.v2i4.383
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Kinanti Resti Fany, Neni Hermita, Danu Mangippu Pasaribu, Gita Permata Mulya, Muhammad Hafizalfiqri, Nabila Sanda, Rikki Ananda, Rischa Yulia, Syafira, Taufiq Afif Fajar, Tri Andini
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) retain the copyright of articles published in this journal, with first publication rights granted to Riau Journal of Empowerment. All journal content is licenced under Creative Commons Attribution 4.0 International License. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
